The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

1. Selling your home at or above market value

2. Achieve the sale within your preferences for timing

The target audience for your home are prospective buyers actively searching for homes within your home's price range, area, lifestyle, or any combination of these variable.

I'll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience.

This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

The message's positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps:

1. Assessing the home's condition and highlight features compared to other similar home for sale.

2. Connecting those features to the current trends in buyer preferences.

3. Crafting the narrative to connect to the distinctive value your home offers.

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home journey.

The following calls-to-action may be used throughout the marketing mix of your home's campaign.

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented.

The following measurements (metrics) may be tracked during this campaign:

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

Your home may be marketed on the following platforms:

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Selling your home in today’s market requires more than just the traditional approach. Many agents still rely on what I call the “Old 3 P’s” of selling real estate:

- Place a sign in the yard,

- Put the home in the MLS,

- And Pray that it sells.

While that might have worked in the past, it’s not enough to secure the best offer for your home in today’s competitive market. That’s why I use the “New 3 P’s” to make sure my clients get top dollar and a seamless selling experience:

Preparation – I work with you to get your home ready to appeal to buyers. This includes guidance on staging, repairs, and upgrades that can significantly increase your home’s value and buyer appeal.

Pricing – I use a data-driven approach to determine the ideal price for your home. This ensures it attracts qualified buyers, avoids unnecessary time on the market, and achieves the best possible price.

Promotion – I go beyond the basics of marketing. Your home will be showcased with professional photography, virtual tours, and a comprehensive online and offline strategy, including social media, targeted ads, and more, to maximize exposure and interest.

These strategies consistently help my clients achieve faster sales and higher-than-average offers.

So, why should you choose me to represent you?

Because I don’t just list homes - I create a tailored strategy to sell your home for the best price, in the timeframe you need, and with the conditions you deserve.

I take a hands-on approach, providing personalized service to ensure your home stands out in the market.

If you’re thinking about selling your home, I’d love the opportunity to show you how I can help.

Let’s schedule a free consultation to discuss how we can prepare, price, and promote your home for success.

Harry Norman, REALTORS®
4651 Olde Towne Pkwy
Marietta, GA 30068
Phone: 386.679.8849
Email: Maria.Janos@HarryNorman.com